Retail (Books)
Digital Transformation for a Local Bookstore Chain
Bookstore Chain
Results
+70%
E-shop sales increase
15,000 members
Loyalty programme sign-ups
35%
Email newsletter open rate
3.2x
ROI from email marketing
1The Challenge
The bookstore chain wanted to modernise its online presence and increase sales both in physical stores and in the e-shop. They already had a devoted audience thanks to their specialisation in science fiction and comics.
2Our Approach
We set up a customer loyalty programme, built an email marketing system with personalised book recommendations, and ran campaigns that combined online offers with in-store events (e.g. book launches, Comic Festival).
3Services
- Email Marketing
- Loyalty Programs
- Omnichannel Strategy
- Digital Advertising
"They showed us how to connect the physical with the digital world, with incredible results for our business."
— Lars & Astrid H.